For those of you not in the know, Fashion’s NO (see what I did there) is what Anna Wintour came up with one Saturday afternoon while sipping on Bellinis and stroking a baby leopard… some exaggeration here, but more or less true. It’s a street shopping fest where luxury brands design limited edition items at throwaway prices so that laypeople like you and me can feel more fashionable, and what’s more, the proceeds go to a good cause. This year, it’s finally happening in Mumbai at the Palladium, because Borivali Sahakar Bhandar Hall was all booked, and it’s on Thursday, September 5th, from 6 p.m. to midnight! All proceeds from the Vogue stalls will go to Habitat for Humanity’s IndiaBUILDS initiative, so your gluttony and lust and “mera wala black!” screeches will mean a lot more than they usually do. I know, I know, so cool, no?
Here’s a taste of things you can expect:
1. Monisha Jaising and Sabyasachi will design t-shirts that Vogue will sell for Rs 500 wonly.
2. Pop up stores by Vogue + one exclusively dedicated to black clutches by renowned designers, because when can you have enough of those?
3. FREE DRINKS FOR WOMEN BY TGIF FROM 6 TO 9 PM WOWWOWOWOW.
Almost all major Palladium stores will participate in this, offering discounts, games and lucky draws. Chanel will give you a makeover (only if you’re Queenie Dhody) Vero Moda might give you free shopping worth 10K, FCUK will give you 2.5K vouchers for every 5K spent, and everyone will be peddling tons and tons of free champagne.
So, in a nutshell, you don’t want to miss this, even if it is just to see what the fuss is all about.